The goal and objectives of surfdancer is to become a leading brand name that promotes aboriginal technology, holistic companies and inspires the development of the breakthrough art form surfdancing. The objective is to inspire and educate children as to how to go into business for themselves involving positive inputs, processes and outputs in their business activity i.e. promotion of holistic thinking as a move away from scientific reductionism. A short-term objective of surfdancer is to attract backing from ethical companies for research and development into environmentally friendly products, surfboards, clothing, wax and a permaculture style of growing bush tucker. Surfdancing provides creativity, innovation and maximum business potential in that it is a unique idea that can be placed in a growing industry. Innovation and uniqueness provide a good base for surfdancer to succeed along with first mover advantages, the setting up of entry barriers, relationship networks, and skills and education in business management. Surfdancer will promote honour for the environment, compassion for animals, and an appreciation for our land, health and lifestyle values. These philosophies are to be demonstrated through products sold, strategic partners and the services given.